Method and apparatus for presenting media content

ABSTRACT

A system that incorporates the present disclosure may include, for example, a method for receiving from a first media device a selection of replacement content, where the replacement content corresponds to a portion of media content presentable by the first media device, and where replacement content is selected according to a plurality of options presented by the first media device as the portion of the media content is being presented. The method may further include retrieving the replacement content with a metadata pointer provided with the media content, transmitting to a second media device a request to accept the replacement content, and transmitting the replacement content to the second media device for presentation at the second media device in response to receiving an acceptance response from the second media device. Other embodiments are disclosed.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of and claims priority to U.S. patentapplication Ser. No. 13/651,454, filed Oct. 14, 2012, now U.S. PatentPub. No. 2013/0047086, which is a continuation of and claims priority toU.S. patent application Ser. No. 12/423,369 filed Apr. 14, 2009, nowU.S. Pat. No. 8,341,241, which are incorporated herein by reference intheir entirety.

FIELD OF THE DISCLOSURE

The present disclosure relates generally to the presentation of mediacontent and more specifically to a method and apparatus for presentingmedia content.

BACKGROUND OF THE DISCLOSURE

The Internet and other networks provide users with a means forexperiencing and sharing various types of media content. The mediacontent can often include audio content, video content, text content,still image content, and/or combinations thereof. Other media contentproviding sources can include Internet Protocol Television (IPTV), cableTV, and satellite TV. Often there are different versions of the samemedia content that are available to viewers.

BRIEF DESCRIPTION OF THE DRAWINGS

FIGS. 1-2 depict illustrative embodiments of communication systems thatprovide media services;

FIG. 3 depicts an illustrative embodiment of a portal interacting withthe communication systems of FIGS. 1-2;

FIG. 4 depicts an illustrative embodiment of a communication deviceutilized in the communication systems of FIGS. 1-2;

FIG. 5 depicts an illustrative embodiment of an system for presentingdynamic media content, the system operating in portions of thecommunication systems of FIGS. 1-2;

FIG. 6 depicts an illustrative embodiment of a method operating inportions of the communications systems of FIGS. 1-2 and the system ofFIG. 5; and

FIG. 7 is a diagrammatic representation of a machine in the form of acomputer system within which a set of instructions, when executed, maycause the machine to perform any one or more of the methodologiesdiscussed herein.

DETAILED DESCRIPTION OF THE DRAWINGS

One embodiment of the present disclosure can entail a server having acontroller to detect a selection of replacement content at a mediadevice where the selection is made using a graphical user interface ofthe media device during presentation of media content and where thereplacement content corresponds to a portion of the media content,retrieve the replacement content from a media content source using oneor more metadata pointers associated with the media content where themetadata pointers comprises a location of the replacement content andwhere the media content source is remote from the server and incommunication with the server over a network, and transmit thereplacement content to the media device.

Another embodiment of the present disclosure can entail acomputer-readable storage medium having computer instructions forreceiving a selection from a media device corresponding to replacementcontent where the replacement content corresponds to a portion of mediacontent presentable by the media device, retrieving the replacementcontent from a remote media content source using one or more metadatapointers associated with the media content, and transmitting thereplacement content to the media device for presentation simultaneouslywith the media content.

Yet another embodiment of the present disclosure can entail a mediadevice including a controller to present a graphical user interface fora selection of replacement content where the replacement contentcorresponds to a portion of media content presentable by the mediadevice, receive the selection of the replacement content, transmit theselection to a server where the replacement content is retrieved usingone or more metadata pointers associated with the media content, andreceive the replacement content.

Yet another embodiment of the present disclosure can entail a serverhaving a controller to locate replacement content based on a requestfrom a media device, and transmit the replacement content, where thereplacement content corresponds to a portion of media contentpresentable by the media device, where the locating of the replacementcontent is based on one or more metadata pointers associated with themedia content and stored remotely from the server, and where thereplacement content is received by the media device for simultaneouspresentation with the media content.

Yet another embodiment of the present disclosure can entail a methodincluding receiving at a server a signal representative of a selectionof replacement content, the replacement content corresponding to aportion of media content presentable by a media device, retrieving thereplacement content from a media content source using one or moremetadata pointers associated with the media content, the media contentsource being remote from the server, and transmitting the replacementcontent to the media device for presentation with the media content.

FIG. 1 depicts an illustrative embodiment of a first communicationsystem 100 for delivering media content. The communication system 100can represent an Internet Protocol Television (IPTV) broadcast mediasystem. The IPTV media system can include a super head-end office (SHO)110 with at least one super headend office server (SHS) 111 whichreceives media content from satellite and/or terrestrial communicationsystems. In the present context, media content can represent audiocontent, moving image content such as videos, still image content, orcombinations thereof. The SHS server 111 can forward packets associatedwith the media content to video head-end servers (VHS) 114 via a networkof video head-end offices (VHO) 112 according to a common multicastcommunication protocol.

The VHS 114 can distribute multimedia broadcast programs via an accessnetwork 118 to commercial and/or residential buildings 102 housing agateway 104 (such as a common residential or commercial gateway). Theaccess network 118 can represent a group of digital subscriber lineaccess multiplexers (DSLAMs) located in a central office or a servicearea interface that provide broadband services over optical links orcopper twisted pairs 119 to buildings 102. The gateway 104 can usecommon communication technology to distribute broadcast signals to mediaprocessors 106 such as Set-Top Boxes (STBs) which in turn presentbroadcast channels to media devices 108 such as computers or televisionsets managed in some instances by a media controller 107 (such as aninfrared or RF remote control).

The gateway 104, the media processors 106, and media devices 108 canutilize tethered interface technologies (such as coaxial or phone linewiring) or can operate over a common wireless access protocol. Withthese interfaces, unicast communications can be invoked between themedia processors 106 and subsystems of the IPTV media system forservices such as video-on-demand (VoD), browsing an electronicprogramming guide (EPG), or other infrastructure services.

Some of the network elements of the IPTV media system can be coupled toone or more computing devices 130 a portion of which can operate as aweb server for providing portal services over an Internet ServiceProvider (ISP) network 132 to wireline media devices 108 or wirelesscommunication devices 116 by way of a wireless access base station 117operating according to common wireless access protocols such as WirelessFidelity (WiFi), or cellular communication technologies (such as GSM,CDMA, UMTS, WiMAX, Software Defined Radio or SDR, and so on).

The first communication system 100 can also include a Digital VideoRecorder (DVR) 135. The DVR 135 can be operably coupled to at least oneof the STBs 106 and can be either a standalone device or integrated aspart of a STB 106. Notably, the DVR 135 can be utilized to capture andstore various types of media content to a disk/hard drive contained inthe DVR 135. The media content can include audio content, text content,video content, still image content, and/or combinations thereof. A usercan select content listed or otherwise displayed on media device 108 fortransmission to another device of the user and/or to another deviceassociated with another user. When the content is selected by the user,the STB 106 can store the selected content into the DVR 135 inpreparation for transmission to the other device.

Another distinct portion of the computing devices 130 can function as abackend server (herein referred to as server 130). The server 130 canuse common computing and communication technology to perform thefunction of locating media and distributing media content and/or othercontent among users utilizing the first communication system 100.Notably, the server 130 can be operably coupled to the DVR 135 and theSTBs 106 via access network 118. In one embodiment, the server 130 canstore metadata pointers that are associated with media content to bepresented by the STBs 106. In another embodiment, the server 130 canreceive metadata pointers from the STBs 106. The metadata pointers canprovide information for locating replacement content associated withmedia content that is presentable by the STB 106. In one embodiment, themetadata pointers can point to data stored in a remote media contentsource, the DVR 136, and/or the STBs 106.

It will be appreciated by an artisan of ordinary skill in the art that asatellite broadcast television system can be used in place of the IPTVmedia system. In this embodiment, signals transmitted by a satellite 115supplying media content can be intercepted by a common satellite dishreceiver 131 coupled to the building 102. Modulated signals interceptedby the satellite dish receiver 131 can be submitted to the mediaprocessors 106 for generating broadcast channels which can be presentedat the media devices 108. The media processors 106 can be equipped witha broadband port to the ISP network 132 to enable infrastructureservices such as VoD and EPG described above.

In yet another embodiment, an analog or digital broadcast distributionsystem such as cable TV system 133 can be used in place of the IPTVmedia system described above. In this embodiment the cable TV system 133can provide Internet, telephony, and interactive media services.

It follows from the above illustrations that the present disclosure canapply to any present or future interactive over-the-air or landlinemedia content services.

FIG. 2 depicts an illustrative embodiment of a communication system 200employing an IP Multimedia Subsystem (IMS) network architecture tofacilitate the combined services of circuit-switched and packet-switchedsystems. Communication system 200 can be overlaid or operably coupledwith communication system 100 as another representative embodiment ofcommunication system 100.

Communication system 200 can comprise a Home Subscriber Server (HSS)240, a tElephone NUmber Mapping (ENUM) server 230, and other commonnetwork elements of an IMS network 250. The IMS network 250 canestablish communications between IMS compliant communication devices(CD) 201, 202, Public Switched Telephone Network (PSTN) CDs 203, 205,and combinations thereof by way of a Media Gateway Control Function(MGCF) 220 coupled to a PSTN network 260.

IMS CDs 201, 202 can register with the IMS network 250 by contacting aProxy Call Session Control Function (P-CSCF) which communicates with acorresponding Serving CSCF (S-CSCF) to register the CDs with at the HSS240. To initiate a communication session between CDs, an originating IMSCD 201 can submit a Session Initiation Protocol (SIP INVITE) message toan originating P-CSCF 204 which communicates with a correspondingoriginating S-CSCF 206. The originating S-CSCF 206 can submit queries tothe ENUM system 230 to translate an E. 164 telephone number in the SIPINVITE to a SIP Uniform Resource Identifier (URI) if the terminatingcommunication device is IMS compliant.

The SIP URI can be used by an Interrogating CSCF (I-CSCF) 207 to submita query to the HSS 240 to identify a terminating S-CSCF 214 associatedwith a terminating IMS CD such as reference 202. Once identified, theI-CSCF 207 can submit the SIP INVITE to the terminating S-CSCF 214. Theterminating S-CSCF 214 can then identify a terminating P-CSCF 216associated with the terminating CD 202. The P-CSCF 216 then signals theCD 202 to establish communications.

If the terminating communication device is instead a PSTN CD such asreferences 203 or 205, the ENUM system 230 can respond with anunsuccessful address resolution which can cause the originating S-CSCF206 to forward the call to the MGCF 220 via a Breakout Gateway ControlFunction (BGCF) 219. The MGCF 220 can then initiate the call to theterminating PSTN CD by common means over the PSTN network 260.

The aforementioned communication process is symmetrical. Accordingly,the terms “originating” and “terminating” in FIG. 2 are interchangeable.It is further noted that communication system 200 can be adapted tosupport video conferencing by way of common protocols such as H.323. Inaddition, communication system 200 can be adapted to provide the IMS CDs201, 203 the multimedia and Internet services of communication system100.

The server 130 of FIG. 1 can be operably coupled to the secondcommunication system 200 for purposes similar to those described above.

FIG. 3 depicts an illustrative embodiment of a portal 302 which canoperate from the computing devices 130 described earlier incommunication system 100 illustrated in FIG. 1. The portal 302 can beused for managing services of communication systems 100-200. The portal302 can be accessed by a Uniform Resource Locator (URL) with a commonInternet browser such as Microsoft's Internet Explorer™ using anInternet-capable communication device such as those described for FIGS.1-2. The portal 302 can be configured, for example, to access a mediaprocessor 106 and services managed thereby such as a DVR, a VoD catalog,an EPG, a personal catalog (such as personal videos, pictures, audiorecordings, etc.) stored in the media processor, provisioning IMSservices described earlier, provisioning Internet services, provisioningcellular phone services, and so on.

FIG. 4 depicts an exemplary embodiment of a communication device 400.Communication device 400 can serve in whole or in part as anillustrative embodiment of the communication devices of FIGS. 1-2. Thecommunication device 400 can comprise a wireline and/or wirelesstransceiver 402 (herein transceiver 402), a user interface (UI) 404, apower supply 414, a location receiver 416, and a controller 406 formanaging operations thereof. The transceiver 402 can support short-rangeor long-range wireless access technologies such as Bluetooth, WiFi,Digital Enhanced Cordless Telecommunications (DECT), or cellularcommunication technologies, just to mention a few. Cellular technologiescan include, for example, CDMA-1×, UMTS/HSDPA, GSM/GPRS, TDMA/EDGE,EV/DO, WiMAX, SDR, and next generation cellular wireless communicationtechnologies as they arise. The transceiver 402 can also be adapted tosupport circuit-switched wireline access technologies (such as PSTN),packet-switched wireline access technologies (such as TCPIP, VoIP,etc.), and combinations thereof.

The UI 404 can include a depressible or touch-sensitive keypad 408 witha navigation mechanism such as a roller ball, joystick, mouse, ornavigation disk for manipulating operations of the communication device400. The keypad 408 can be an integral part of a housing assembly of thecommunication device 400 or an independent device operably coupledthereto by a tethered wireline interface (such as a USB cable) or awireless interface supporting for example Bluetooth. The keypad 408 canrepresent a numeric dialing keypad commonly used by phones, and/or aQwerty keypad with alphanumeric keys. The UI 404 can further include adisplay 410 such as monochrome or color LCD (Liquid Crystal Display),OLED (Organic Light Emitting Diode) or other suitable display technologyfor conveying images to an end user of the communication device 400. Inan embodiment where the display 410 is touch-sensitive, a portion or allof the keypad 408 can be presented by way of the display.

The UI 404 can also include an audio system 412 that utilizes commonaudio technology for conveying low volume audio (such as audio heardonly in the proximity of a human ear) and high volume audio (such asspeakerphone for hands free operation). The audio system 412 can furtherinclude a microphone for receiving audible signals of an end user. Theaudio system 412 can also be used for voice recognition applications.The UI 404 can further include an image sensor 413 such as a chargedcoupled device (CCD) camera for capturing still or moving images.

The power supply 414 can utilize common power management technologiessuch as replaceable and rechargeable batteries, supply regulationtechnologies, and charging system technologies for supplying energy tothe components of the communication device 400 to facilitate long-rangeor short-range portable applications. The location receiver 416 canutilize common location technology such as a global positioning system(GPS) receiver for identifying a location of the communication device400 based on signals generated by a constellation of GPS satellites,thereby facilitating common location services such as navigation.

The communication device 400 can use the transceiver 402 to alsodetermine a proximity to a cellular, WiFi or Bluetooth access point bycommon power sensing techniques such as utilizing a received signalstrength indicator (RSSI) and/or a signal time of arrival (TOA) or timeof flight (TOF). The controller 406 can utilize computing technologiessuch as a microprocessor, a digital signal processor (DSP), and/or avideo processor with associated storage memory such a Flash, ROM, RAM,SRAM, DRAM or other storage technologies.

The communication device 400 can be adapted to perform the functions ofthe media processor 106, the media devices 108, or the portablecommunication devices 116 of FIG. 1, as well as the IMS CDs 201-202 andPSTN CDs 203-205 of FIG. 2. It will be appreciated that thecommunication device 400 can also represent other common devices thatcan operate in communication systems 100-200 of FIGS. 1-2 such as agaming console and a media player.

FIG. 5 depicts an illustrative embodiment of a system 500 for replacingportions of media content. System 500 can be operably connected to oroverlaid with systems 100 and 200. The system 500 can include an STB502, which can be operably connected to a DVR or other content storagedevice, including an integrated DVR. The STB 502 can be operably coupledto a display device 504, which can be utilized to display various typesof media content supplied to the STB 502 by a media content provider(not explicitly shown). The media content supplied by the media contentprovider can include audio content, text content, video content, videogames, still image content, and/or combinations thereof.

The STB 502 can be operably coupled to a network 506, which can enablethe STB 502 to access a server 508. In one embodiment, the server 508can act as an intermediary between the STB 502 and the other devices andentities in the system 500. Additionally, the system 500 can includeother communication devices such as a computing device 514 and a mobiledevice 516. These additional devices can be operably coupled to STB 502via the network 506. The display device 504 can be monitors,televisions, and other display means. The computing device 514 can bedesktop computers, laptops, tablet computers, personal digitalassistants (PDA), or other computing devices. The mobile device 516 canbe a cellular phone, PDA, mobile computer, or other mobile device. Thedevices in the system 500 can be configured to operate in an interactivetelevision (iTV) network, such as IPTV, interactive cable television,and interactive satellite television.

STB 502 can present a graphical user interface (GUI), such as a cursorcontrolled by a mouse or other actuating device, for interacting withmedia content that is presentable by the STB. A viewer can utilize theGUI to request or otherwise select replacement content associated withthe media content that is to be presented by the STB 106 or is alreadybeing presented. For instance, a viewer can pass the cursor over aportion of an image being presented and a selection of replacementcontent can be presented. This can be done using a variety of techniquesincluding presenting a drop down menu in response to a right click ofthe mouse and/or presenting options for replacement content during apassover of the cursor with respect to a portion of the media content.

In one embodiment, the location of the cursor with respect to the mediacontent being presented, can be determinative of the replacement contentoptions that are presented to the viewer. For instance, if a viewerwould like to replace a graphic scoreboard presented during a sportingevent with a different graphic scoreboard then the user can position thecursor in proximity to the graphic scoreboard to see what replacementcontent is available. The replacement content can be of various formats,including audio content, still images, moving images, and so forth.

The STB 502 can communicate with the server 508 to retrieve thereplacement content. The retrieval of the replacement content can bebased on the metadata pointers as described with respect to systems 100and 200. The metadata pointers can facilitate locating of thereplacement content, such as providing information as to a location ofthe replacement content including a URL or URI. In one embodiment, themetadata pointers can be stored by the server 508. In anotherembodiment, the server 508 can retrieve the metadata pointers from themedia content that is distributed to the STB 502. For instance, themetadata pointers can be embedded in the media content and obtained bythe server 508 during distribution. In one embodiment, the server 508can obtain and store the media content during the first multicastdistribution of the media content, such as a movie, so that the servercan access the metadata pointers for subsequent replacement contentrequests, such as a request being performed by a viewer who is watchingthe media content at a later time using his or her DVR. In anotherembodiment, the metadata pointers can be removed from the media contentstream prior to distribution from the server 508 to the STB 502.

Upon receipt of a request or selection of replacement content from theSTB 502, the server 508 can utilize the metadata pointers to locate andretrieve the replacement content from a remote media content or sourceserver 518. In one embodiment, the server 508 can send a content requestto the source server 518 and receive the replacement content in responseto that request. The server 508 can then transmit the replacementcontent to the STB 502. In another embodiment, the source server 518 canbe provided with instructions for forwarding the replacement content tothe STB 502 without having to transmit the replacement content to therequesting server 508.

In one embodiment, a user utilizing STB 502 can select replacementcontent to be transmitted to other STBs, computing device 514, and/ormobile device 516. The user can specify which recipient device ordevices are to receive the replacement content. In one embodiment, oncethe user selects the replacement content, the selected content can bestored in the DVR. In another embodiment, the metadata pointerassociated with the media content and/or the selected replacementcontent can be transmitted by the STB 502 to the server 508. Themetadata pointer can correspond to a file name associated with theportion of the selected replacement content, a location in the DVR, auniform resource locator (URL), a uniform resource identifier (URI),and/or another identifier utilized for locating media content. Theserver 508 can send a request to the specified recipient devices toaccept the selected replacement content. If the recipient device acceptsthe request, the metadata pointer can be stored at the server 508 (ifnot already stored) and the server can retrieve the content from the DVRbased on the metadata pointer. Once the server has retrieved thecontent, the server 508 can transmit the content to the recipientdevices, which can then present the replacement content in combinationwith the media content.

FIG. 6 depicts an illustrative method 600 operating in portions ofcommunication systems 100, 200 and 500. Method 600 can begin with step602 in which a media device, such as STB 502, presents a GUI forselecting replacement content associated with media content presentableby the media device. The GUI can be interactive with the presentation ofthe media content, such as a cursor positionable with respect to mediacontent that is currently being presented, for determining and/orproviding options for replacement content. The present disclosure alsocontemplates retrieving user selections or request for replacementcontent using other techniques, such as based on a menu that isaccessible independent of the media content being presented (such asaccessible through an EPG) and/or based on criteria established in auser profile, such as a user preference to play audio content from aradio station during presentation of a particular sporting event.

In step 604, the determination is made as to whether replacement contenthas been requested. If the request has been made then method 600proceeds to step 606 for transmitting the request to the server 508otherwise the method continues to monitor for a request for replacementcontent. Method 600 can retrieve the replacement content at any timeincluding prior to or during presentation of the media content.

In step 608, the server 508 can locate the media content using one ormore metadata pointers that are associated with the media content. Forinstance, the metadata pointers can be stored on the server 508 and caninclude an URL or URI for retrieving the replacement content from aremote media content source. In one embodiment, the metadata pointerscan be provided to the server 508 by the STB 502, such as by accessingthe metadata pointers that are embedded in the media content. Afterreceiving the replacement content from the media source, including aremote media source, in step 610 the server 508 can transmit thereplacement content to the media device and/or to other media devices.In step 612 the media device can receive the replacement content and instep 614 the media device can present the replacement content incombination with presenting the media content. For example, therequested replacement content can be a play-by-play coverage of asporting event from a radio broadcast that replaces the audio contentportion of media content while the video portions is simultaneouslypresented. The replacement content can also be portions of the videoand/or audio content. For example, a replacement moving image or stillimage can be superimposed on the presentation of a video or still imagesuch that the superimposed replacement content only covers a portions ofthe screen while the remainder of the media content is still viewable.Continuing with this example, financial banners, graphical scoreboardsand other replacement content can be superimposed on the media content.The replacement content is not intended to be limited to graphics thatare superimposed on video content. For example, the replacement contentcan include a first version of video that is superimposed over the mediacontent which is a second version of the video. In this example,surrounding portions of the media content, such as the background in amovie, can be replaced while still presenting the original mediacontent.

In one embodiment, other media devices can also be provided with thereplacement content. For instance, a first viewer may request that theaudio portion of a sporting event be replaced and further request thatone or more friends also be provided with the option to replace theaudio portion. The friends can receive the replacement content at theirown media devices and then can determine whether or not they desire tolisten to the audio portion from the original media content or fromanother media content source.

In one embodiment, the media content can also be content that is dynamicin nature. Dynamic content can be content that is temporary in natureand/or can be scheduled content such as sporting events televisionshows, radio programs, scheduled movies, and the like. In oneembodiment, a DVR can be utilized for storing media content such that ifthe user is watching a currently playing television program and wouldlike to replace a portion of the media content, such as the audio, thenthe user can pause the program while retrieving the replacement portion.

Upon reviewing the aforementioned embodiments, it would be evident to anartisan with ordinary skill in the art that said embodiments can bemodified, reduced, or enhanced without departing from the scope andspirit of the claims described below. For example, the availability ofreplacement content can be monitored and the stored metadata pointerscan be adjusted to reflect current locations and availability of thereplacement content. The adjustment of metadata pointers can includereplacing metadata pointers or adding additional metadata pointers.

In one embodiment, the use of metadata pointers for locating thereplacement content can be selective. For instance, the metadatapointers can provide the location of several media content sources. Adetermination of which of the sources, and thus which of the metadatapointers, to be utilized can be made, such as by the server, the STB,the user and/or according to a user profile. The determination can bebased on a number of factors such as reliability of the source, cost andso forth.

In one embodiment, the replacement content can be presented to theviewer in real time. For instance, the viewer can continue watching asporting event and the audio content can be streamed to the STB forpresentation during the viewing of the sporting event.

Other suitable modifications can be applied to the present disclosurewithout departing from the scope of the claims below. Accordingly, thereader is directed to the claims section for a fuller understanding ofthe breadth and scope of the present disclosure.

FIG. 7 depicts an exemplary diagrammatic representation of a machine inthe form of a computer system 700 within which a set of instructions,when executed, may cause the machine to perform any one or more of themethodologies discussed above. In some embodiments, the machine operatesas a standalone device. In some embodiments, the machine may beconnected (e.g., using a network) to other machines. In a networkeddeployment, the machine may operate in the capacity of a server or aclient user machine in server-client user network environment, or as apeer machine in a peer-to-peer (or distributed) network environment.

The machine may comprise a server computer, a client user computer, apersonal computer (PC), a tablet PC, a laptop computer, a desktopcomputer, a control system, a network router, switch or bridge, or anymachine capable of executing a set of instructions (sequential orotherwise) that specify actions to be taken by that machine. It will beunderstood that a device of the present disclosure includes broadly anyelectronic device that provides voice, video or data communication.Further, while a single machine is illustrated, the term “machine” shallalso be taken to include any collection of machines that individually orjointly execute a set (or multiple sets) of instructions to perform anyone or more of the methodologies discussed herein.

The computer system 700 may include a processor 702 (e.g., a centralprocessing unit (CPU), a graphics processing unit (GPU, or both), a mainmemory 704 and a static memory 706, which communicate with each othervia a bus 708. The computer system 700 may further include a videodisplay unit 610 (e.g., a liquid crystal display (LCD), a flat panel, asolid state display, or a cathode ray tube (CRT)). The computer system700 may include an input device 712 (e.g., a keyboard), a cursor controldevice 714 (e.g., a mouse), a disk drive unit 716, a signal generationdevice 718 (e.g., a speaker or remote control) and a network interfacedevice 720.

The disk drive unit 716 may include a machine-readable medium 722 onwhich is stored one or more sets of instructions (e.g., software 724)embodying any one or more of the methodologies or functions describedherein, including those methods illustrated above. The instructions 724may also reside, completely or at least partially, within the mainmemory 704, the static memory 706, and/or within the processor 702during execution thereof by the computer system 700. The main memory 704and the processor 702 also may constitute machine-readable media.

Dedicated hardware implementations including, but not limited to,application specific integrated circuits, programmable logic arrays andother hardware devices can likewise be constructed to implement themethods described herein. Applications that may include the apparatusand systems of various embodiments broadly include a variety ofelectronic and computer systems. Some embodiments implement functions intwo or more specific interconnected hardware modules or devices withrelated control and data signals communicated between and through themodules, or as portions of an application-specific integrated circuit.Thus, the example system is applicable to software, firmware, andhardware implementations.

In accordance with various embodiments of the present disclosure, themethods described herein are intended for operation as software programsrunning on a computer processor. Furthermore, software implementationscan include, but not limited to, distributed processing orcomponent/object distributed processing, parallel processing, or virtualmachine processing can also be constructed to implement the methodsdescribed herein.

The present disclosure contemplates a machine readable medium containinginstructions 724, or that which receives and executes instructions 724from a propagated signal so that a device connected to a networkenvironment 726 can send or receive voice, video or data, and tocommunicate over the network 726 using the instructions 724. Theinstructions 724 may further be transmitted or received over a network626 via the network interface device 720.

While the machine-readable medium 722 is shown in an example embodimentto be a single medium, the term “machine-readable medium” should betaken to include a single medium or multiple media (e.g., a centralizedor distributed database, and/or associated caches and servers) thatstore the one or more sets of instructions. The term “machine-readablemedium” shall also be taken to include any medium that is capable ofstoring, encoding or carrying a set of instructions for execution by themachine and that cause the machine to perform any one or more of themethodologies of the present disclosure.

The term “machine-readable medium” shall accordingly be taken toinclude, but not be limited to: solid-state memories such as a memorycard or other package that houses one or more read-only (non-volatile)memories, random access memories, or other re-writable (volatile)memories; magneto-optical or optical medium such as a disk or tape;and/or a digital file attachment to e-mail or other self-containedinformation archive or set of archives is considered a distributionmedium equivalent to a tangible storage medium. Accordingly, thedisclosure is considered to include any one or more of amachine-readable medium or a distribution medium, as listed herein andincluding art-recognized equivalents and successor media, in which thesoftware implementations herein are stored.

Although the present specification describes components and functionsimplemented in the embodiments with reference to particular standardsand protocols, the disclosure is not limited to such standards andprotocols. Each of the standards for Internet and other packet switchednetwork transmission (e.g., TCP/IP, UDP/IP, HTML, HTTP) representexamples of the state of the art. Such standards are periodicallysuperseded by faster or more efficient equivalents having essentiallythe same functions. Accordingly, replacement standards and protocolshaving the same functions are considered equivalents.

The illustrations of embodiments described herein are intended toprovide a general understanding of the structure of various embodiments,and they are not intended to serve as a complete description of all theelements and features of apparatus and systems that might make use ofthe structures described herein. Many other embodiments will be apparentto those of skill in the art upon reviewing the above description. Otherembodiments may be utilized and derived therefrom, such that structuraland logical substitutions and changes may be made without departing fromthe scope of this disclosure. Figures are also merely representationaland may not be drawn to scale. Certain proportions thereof may beexaggerated, while others may be minimized. Accordingly, thespecification and drawings are to be regarded in an illustrative ratherthan a restrictive sense.

Such embodiments of the inventive subject matter may be referred toherein, individually and/or collectively, by the term “invention” merelyfor convenience and without intending to voluntarily limit the scope ofthis application to any single invention or inventive concept if morethan one is in fact disclosed. Thus, although specific embodiments havebeen illustrated and described herein, it should be appreciated that anyarrangement calculated to achieve the same purpose may be substitutedfor the specific embodiments shown. This disclosure is intended to coverany and all adaptations or variations of various embodiments.Combinations of the above embodiments, and other embodiments notspecifically described herein, will be apparent to those of skill in theart upon reviewing the above description.

The Abstract of the Disclosure is provided to comply with 37 C.F.R.1.72(b), requiring an abstract that will allow the reader to quicklyascertain the nature of the technical disclosure. It is submitted withthe understanding that it will not be used to interpret or limit thescope or meaning of the claims. In addition, in the foregoing DetailedDescription, it can be seen that various features are grouped togetherin a single embodiment for the purpose of streamlining the disclosure.This method of disclosure is not to be interpreted as reflecting anintention that the claimed embodiments require more features than areexpressly recited in each claim. Rather, as the following claimsreflect, inventive subject matter lies in less than all features of asingle disclosed embodiment. Thus the following claims are herebyincorporated into the Detailed Description, with each claim standing onits own as a separately claimed subject matter.

What is claimed is:
 1. A server, comprising: a processing systemincluding a processor; and a memory that stores executable instructionsthat, when executed by the processing system, facilitate performance ofoperations, the operations comprising: obtaining an indication of aselection of replacement content from a first media device associatedwith a first user, wherein the selection of replacement content isobtained responsive to a presentation of a plurality of replacementcontent options, the selection being made from among the presentation ofthe plurality of replacement content options, wherein the plurality ofreplacement content options are determined according to a location of acursor with respect to a presentation of media content, wherein movementof the cursor from a previous location to the location that correspondsto a media content item depicted in the media content causes thepresentation of the plurality of replacement content options, andwherein the replacement content is an image that is superimposed on aportion of a screen area of the first media device being occupied by themedia content item of the media content while a remainder of the mediacontent is displayed on a remaining portion of the screen area;obtaining from equipment of the first user an identity of a second mediadevice associated with a second user; retrieving the replacement contentfrom a source that is selected according to a first metadata pointer ofa plurality of metadata pointers associated with the replacementcontent, wherein the first media device is remote from the server and incommunication with the server over a network; and receiving, from thesecond media device, a response indicating an acceptance of thereplacement content, the replacement content being presented by thesecond media device responsive to the acceptance.
 2. The server of claim1, wherein the replacement content is retrieved from a digital videorecorder of a third media device.
 3. The server of claim 2, wherein thereplacement content is presented by the third media device.
 4. Theserver of claim 1, wherein the source is selected according toreliability for delivery of the media content item by the source.
 5. Theserver of claim 1, wherein the replacement content corresponds to one ofaudio content, still image content, moving image content, orcombinations thereof, and wherein the equipment of the first usercomprises the first media device.
 6. The server of claim 1, wherein aportion of the media content is stored by the first media device whenthe replacement content is selected.
 7. The server of claim 1, whereinthe selection of replacement content from among the presentation of theplurality of replacement content options is received via a graphicaluser interface presented by the first media device.
 8. The server ofclaim 1, wherein the operations further comprise transmitting to thesecond media device a request to accept the replacement content, whereinthe response is responsive to the request.
 9. The server of claim 8,wherein the operations further comprise transmitting the replacementcontent to the second media device in response to receiving theacceptance in response to the request received at the second mediadevice.
 10. The server of claim 1, wherein the retrieving is performedvia a uniform resource locator corresponding to a first metadatapointer, and wherein the replacement content comprises audio content ofa play-by-play radio broadcast.
 11. The server of claim 1, wherein theoperations further comprise providing to the equipment of the seconduser an option to replace content according to the selection ofreplacement content.
 12. A non-transitory, machine-readable storagemedium, comprising executable instructions that, when executed by aprocessing system including a processor, facilitate performance ofoperations, the operations comprising: determining a location of acursor with respect to a screen area occupied by media content presentedby a first media device associated with a first user; presenting,responsive to and determined based on the location of the cursor, aplurality of replacement content options resulting in a presentation ofcontent options, wherein movement of the cursor from a previous locationto the location that corresponds to a media content item depicted in themedia content causes the presenting of the plurality of replacementcontent options; receiving a selection of replacement content from thefirst media device, wherein the selection is obtained from thepresentation of the plurality of replacement content options, whereinthe replacement content is associated with the media content item of themedia content presentable by the first media device, and wherein thereplacement content is an image that is superimposed on a portion ofscreen area occupied by the media content item while a remainder of themedia content is displayed on a remaining portion of the screen area;receiving from equipment of the first user an identity of a second mediadevice associated with a second user; selecting a source for thereplacement content as a selected source, wherein the source for thereplacement content is selected using a uniform resource identifiercorresponding to a first metadata pointer of a plurality of metadatapointers; and retrieving, responsive to an acceptance of a request toaccept the replacement content at the second media device, thereplacement content using the uniform resource identifier according tothe first metadata pointer as retrieved replacement content, wherein thereplacement content is received from the selected source.
 13. Thenon-transitory, machine-readable storage medium of claim 12, wherein theselecting is determined according to a reliability of the selectedsource.
 14. The non-transitory, machine-readable storage medium of claim12, wherein the selection is made using a graphical user interfacepresented by the first media device, and wherein the equipment of thefirst user comprises the first media device.
 15. The non-transitory,machine-readable storage medium of claim 12, wherein the operationsfurther comprise: storing the plurality of metadata pointers; andselecting the first metadata pointer from the plurality of metadatapointers based on identification information associated with the mediacontent.
 16. The non-transitory, machine-readable storage medium ofclaim 12, wherein the operations further comprise transmitting therequest to accept the replacement content to the second media device.17. The non-transitory, machine-readable storage medium of claim 16,wherein the operations further comprise transmitting the retrievedreplacement content to the second media device for presentation at thesecond media device in response to receiving an acceptance response fromthe second media device.
 18. A method, comprising: presenting, by aprocessing system comprising a processor, a graphical user interface fora selection of replacement content, wherein the replacement content isassociated with a media content item of media content being presented bya first media device associated with a first user; determining, by theprocessing system, a location of a cursor with respect to the mediacontent being presented; presenting, by the processing system, aplurality of media content options in the graphical user interface,wherein the plurality of media content options are presented responsiveto and determined according to the location of the cursor with respectto the media content being presented, wherein movement of the cursorfrom a previous location to the location that corresponds to the mediacontent item depicted in the media content causes the presenting of theplurality of media content options; receiving, by the processing system,the selection of the replacement content according to one of theplurality of media content options, the selection being made from amongthe presentation of the plurality of media content options, wherein thereplacement content is an image that is superimposed on a portion of afirst screen area occupied by the media content item while a remainderof the media content is displayed on a remaining portion of the firstscreen area; receiving from equipment of the first user an identity of asecond media device associated with a second user; and retrieving, bythe processing system and responsive to an acceptance of a request toaccept the replacement content at the second media device, thereplacement content from a source according to a uniform resourcelocator corresponding to a first metadata pointer of a plurality ofmetadata pointers embedded in the media content indicating a source forthe replacement content.
 19. The method of claim 18, further comprisingtransmitting, by the processing system, a request to accept thereplacement content to the second media device, wherein the equipment ofthe first user comprises the first media device.
 20. The method of claim19, further comprising providing, by the processing system, thereplacement content to the second media device in response to receivingan acceptance response from the second media device.